What we did:
Brand Launches & Press Kit Development
Strategic Media and Public Relations
Spokesperson Management & Media Training
Influencer Marketing and Collaborations
Events & Marketing Collaborations
Brand ConsultingSOEZI
Sonakshi Sinha, renowned Bollywood actress, who ventured into the beauty industry with the launch of SOEZI, a millennial-centric press-on nail brand. The objective was to introduce a hassle-free solution for individuals seeking sassy, trendy, and confident nail styles that effortlessly match various outfits, moods, and occasions
ABOUT THE BRAND
The primary goal was to launch the brand in a quirky creative way to generate a pre-buzz before the launch campaign. To engage with Influencers in the fashion and beauty space to showcase the ease of using the product and create a media buzz around the brand. Mint and Milk PR has also facilitated and garnered media relevance for SOEZI to highlight their online distribution and partnerships as well launch the first offline presence. Devised the PR strategy for Bombay times fashion week.
WHAT WE DID
Our pre-launch campaign for SoEzi, Sonakshi Sinha's upcoming nail brand, was to strategically generate a prebuzz noise and anticipation in the market before the official launch. We aimed to create a standout campaign to set SOEZI apart as a must-watch in the beauty industry amidst numerous celebrity brand launches. Leveraged Sonakshi Sinha's social media presence to generate anticipation for SOEZI's launch by generating speculation about her personal life and engagement as well as using the extensions and leveraged her Instagram posts to drive engagement and interest.
