What we did:

Strategic Media and Public Relations
Spokesperson Management & Media Training
Influencer Marketing and Collaborations
Brand Consulting

MY MUSE

MyMuse is India’s premier sexual wellness brand, established in 2021 by Sahil and Anushka Gupta. In just 2 years, they've introduced 20 products, serving over 150k customers in 1000+ cities. With a community of 100k+ followers on social media, their mission is to make intimacy easy and enjoyable. MyMuse products are available on various platforms including their website, Amazon, Nykaa, Zepto, and BlinkIt. The brand has experienced unprecedented growth and brand love, setting a remarkable benchmark for early-stage startups.

OUR VISION FOR THE BRAND

The sexual wellness industry has long been characterised by societal taboos and hushed conversations. Our objective with MyMuse was to challenge these norms and create a space where individuals could openly discuss and prioritise their sexual well-being.

WHAT WE DID

We recognised the stigma surrounding the industry which hindered genuine conversations and would position MyMuse as a brand that redefined the narrative to position the conversation around sexual wellness as an integral aspect of overall health and happiness. We strategically connected MyMuse with lifestyle publications, influencers, experts, and healthcare professionals to lend credibility to the cause and further foster open discussions.

MAKE IT STAND OUT

Building witty content with Influencers became a part of their key campaigns and this changed the way the brand is viewed with the GEN Z and Millennials 
The brand also wanted to be positioned for their business acumen.  We recognised the importance of showcasing its financial prowess to attract investors and solidify the brand and its spokespersons as a visionary force.