What we did:
Brand LaunchInfluencer EnagementMarketing CollaborationsCOMET
Comet, an Indian homegrown sneaker brand creates stylish and comfortable closed shoes and slides for everyday wear. The brand's prowess lies in manufacturing their own sole from their own sole mold which technically is one of their proprietary technologies along with a few others that no other brand in India has. This has made Comet a brand that manufactures the best in class products which differentiates itself on providing value to customers. Moreover, the brand takes pride in designing their unique products and their limited edition drops that they launch every month. The brand holds solid credibility within the influencer and celebrity fraternity and is fast becoming everyone's favorite given three primary reasons, the comfort, durability and the style factor. The brand continues to work towards making classy footwear for the Indian feet with reasonable value and extremely high quality with extremely high aspirations attached to it. 
ABOUT THE BRAND AND WHAT WE DID
Despite the various challenges that the pandemic brought with itself, the sneaker culture in India is experiencing an upward trend. This phenomenon is a testament to global trends where sneaker culture has become increasingly popular and lucrative. From an India standpoint, there are innumerable brands that one can find online and across retail outlets which means intense competition for a new brand to enter. Moreover, the culmination of fashion and footwear makes the space even more interesting and challenging at the same time. Comet as a brand wanted to continually stay ahead of the curve in terms of visibility given their manufacturing and design prowess. Team M+ M scratched their heads hard in order to devise a strategy that will keep the brand visible across media and non media formats. 
