BIOLOGIQUE
RECHERCHE
WHAT WE DID:
Events & Marketing Collaborations
Strategic Media and Public Relations
Spokesperson Management & Media Training
Influencer Marketing and Collaborations
ABOUT THE BRAND
Over almost 45 years, Biologique Recherche has earned an undisputed reputation thanks to its effective, exclusive methodology, based on a clinical approach to skincare that delivers both immediate and long-lasting results. The brand formulates its range of care products without artificial fragrances in its own laboratory in France. Combined with highly personalized protocols, these targeted products restructure the Epidermis. Biologique Recherche is the partner of choice for exceptional spas, medical spas and premier luxury hotels in over 80 countries. Biologique Recherche has its owned flagship Ambassade in Paris, Rome, Brussels, Stockholm, Shanghai and Los Angeles.
OUR GOAL
The primary objective was to launch 'Progeskin Face Serum' through a well-orchestrated event and pre-launch buzz. Our strategy involved engaging with media, key opinion leaders (KOLs), and influencers within the fashion and beauty industries to highlight the new product and its benefits, creating substantial buzz for the brand.
Mint+Milk PR successfully facilitated media and influencer interactions for Biologique Recherche spokespeople, ensuring maximum attendance at the launch event. The event was a success, with a total of 60 attendees, including media representatives, influencers, and KOLs.
WHAT WE DID
Our pre-launch campaign for Biologique Recherche aimed to strategically generate anticipation and buzz in the market ahead of the official launch. We achieved this by sending invite gifts to select media representatives from leading publications such as Vogue, Grazia, Femina, and The Established, among others. Additionally, these invite gifts were sent to carefully chosen influencers and opinion leaders in the skincare and beauty industry.
The brand was officially launched at an exclusive event held at The Nook in Khar, Mumbai. The event attracted a significant presence of KOLs, influencers, and media representatives. To further raise awareness about the product, we organized one-on-one interactions between the spokespeople and the media and influencers. As part of our ongoing strategy, we coordinated email interactions with leading beauty and lifestyle publications to secure coverage for the launch.
